With the ambition to become the largest omnichannel DIY retailer in the Benelux, it was crucial for Intergamma to measure the effect of digital media on online and offline sales. Through the partnership with EDM and Google, Intergamma is able to measure the effect of Google Ads and increase Return On Advertising Spend.
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Intergamma was already making the most of store visits for insights, but it was looking for a solution that aligned more closely with its business objective (sales) and would provide more insights on a category level. By using store sales measurement, it was able to attribute customer engagements with Google media to in-store purchases.
After a manual test upload, Intergamma worked with data partner EDM to fully automate the upload process and also enable ongoing optimisations of the data.
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Laurens Miedema - CMO at GAMMA:”Google’s store sales solution gives us more business guidance on what categories and channels we can further invest in to drive total sales.”
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In this brochure you will learn more about how you can apply Audiences from EDM and what the advantages are of targeting the most relevant audience
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