Real-time insight into the scoring rate per lead
Every lead is different, so if you want to increase the return on your leads and convert better immediately, it makes little sense to approach each lead in the same way. If you do, this can lead to actions that simply do not deliver: expensive mail packs with no response or long call lists of which half of the people do not answer. Both of these cause potentially valuable leads to disappear into the trash. Expensive, time-consuming, and frustrating.
[HORIZONTALE LIJN]
Now the only question is, how can you make that distinction, if you have very few details per lead, such as name, e-mail address and/or telephone number? Because while you want to know more about your lead and their buying intention, you want to prevent them from dropping out while they are registering (i.e., buying or downloading something). You want to make this accessible and that is why you ask for as little data as possible. However, it is usually not possible to retrieve smart insights based on this information alone. EDM helps you with this with the help of lead scoring.
[HORIZONTALE LIJN]
Lead scoring means that EDM ranks your lead in real-time according to their chances of scoring, using our reference database; the greater the chance that a lead will become a customer, the better the lead. The better the lead, the higher score; this provides valuable insights that you can use to immediately optimize your campaigns. Lead scoring is an important part of both lead qualification and lead management. It is a very effective and – above all – fast way to convert better with little effort and resources. What do you get out of this:
1. Saving costs by working more efficiently: you can follow-up your leads in a targeted manner and thereby reduce the costs per lead. You can also divide your attention between the more and less profitable campaigns.
2. A higher chance of conversion: once you have mapped out which leads have a high chance of scoring, you can make targeted use of everything necessary to actually turn those leads into customers.
3. Less pressure on the back-office thanks to more efficient deployment of employees.
[HORIZONTALE LIJN]
Now the only question is, how can you make that distinction, if you have very few details per lead, such as name, e-mail address and/or telephone number? Because while you want to know more about your lead and their buying intention, you want to prevent them from dropping out while they are registering (i.e., buying or downloading something). You want to make this accessible and that is why you ask for as little data as possible. However, it is usually not possible to retrieve smart insights based on this information alone. EDM helps you with this with the help of lead scoring.
Questions about us or our services? Leave your details below and we will get back to you.
In this brochure you will learn more about how you can apply Audiences from EDM and what the advantages are of targeting the most relevant audience
Would you like to know more? Leave your details below and we will send you the Audiences brochure as a PDF.
Wondering how your organisation can achieve higher conversions with its own customer data? Leave your details and receive the full whitepaper immediately.
Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.
The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.
Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.
With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.
An integrated customer acquisition solution. The proven method for effective data-driven marketing.
For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:
EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.
Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.
The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.
Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within Belgium.
With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.
An integrated customer acquisition solution. The proven method for effective data-driven marketing.
For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:
EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.