We don't stop to think about it, but the Netherlands is constantly changing. Every day thousands of people move out, hundreds of babies are born and loved ones pass away. If, as an organization, you don't have these events on your radar, it can have far-reaching consequences for your data and your business. It is therefore important to maintain your customer database structurally; the quality of your data is maintained or even improved and the results of your business operations are under less pressure.
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