CRM onboarding

Differentiate existing customers on Marktplaats, Google,
Facebook and Instagram and make campaigns even more effective.

Advertize cookie-less and still reach customers and prospects

You want to use your online advertising budget as efficiently as possible, and you prefer not to reach existing customers with the message to become a new customer. This is a waste of the budget and can also cause consumer irritation. In short: make sure to prevent that.

With CRM onboarding by EDM, it is possible to recognize your customers on platforms such as Marktplaats, Google, Facebook, and Instagram, all without using third-party cookies. Ideal for excluding or reaching out to existing customers and reaching look-a-likes; all GDPR-proof!

Focused target groups

You want to use acquisition campaigns as focused as possible, so that the costs per new customer are as low as possible. That is why you naturally do not want to reach existing customers, because that is a waste of the advertising budget.

With CRM onboarding, it is possible to recognize customers one-on-one within Marktplaats, Google, Facebook, and Instagram. By excluding them from your campaigns, you prevent irritation among existing customers, your target group is even more focused, and the costs are lower.

Cross- and upsell

Digital cross- and upsell campaigns are extremely suitable for increasing customer value. But how can you set them up without using third-party cookies?

With CRM onboarding, you can use platforms such as Marktplaats, Facebook, and Instagram. Together with EDM, Google Customer Match offers the possibility to match and reach up to 100% of your customers through search, display, and video campaigns.

It is also possible to create segments within your customer base in order to make the message even more relevant for each target group.

Look-a-like targeting

Look-a-likes, also known as comparable target groups, are prospects that most closely resemble your (best) customers. We examine similarities among existing customers in order to reach new prospects in a targeted manner. This way, the chance is greatest that your advertisement will reach people that are interested in your services or products, simply because their look-a-likes were interested as well!


Wondering what CRM onboarding can do for your organization? Leave your details on the right, and we will contact you as soon as possible. 

Relevant cases