Reaching your target group effectively? Focus your marketing efforts only on the consumers or businesses you actually wish to reach. How well do you know your target group, though? Your potential customer? EDM is happy to advise you on which target groups to aim for, which channels you could combine, which data you can use, and it ensures that leads and sales are correctly included in your database. Our goal: To help you achieve more response and better conversion by reaching the right target group.
Segments like 'youths' or 'residents of Amsterdam' can easily be filled based on your product definition and market area. If you wish to gain insight into groups like 'risk-takers' and 'risk-avoiders' or if you wish to establish which channels your prospects prefer, defining target groups proves to be more difficult.
We help you grow your response rate and improve conversion step by step. Starting with a target group analysis aimed at your target group's profile and channel preference. Next, concrete targets are set. Then, we will select your target group to arrive at phase 4, response analyses and evaluation.
The efficient lead management system LeadFlow makes it possible to transport leads and sales from various acquisition programmes into a CRM system.
EDM has access to various sources that can be used for your marketing and communication campaigns. We have three different, high-grade databases: The ConsuBase, FamilyBase and AutomotiveBase.