Bridging

Personalized customer interactions with smart matching.

Systems and data sources are becoming increasingly complex. It is crucial to establish the right connections in a secure and compliant manner. Our Bridging solution acts as a bridge between internal and external systems that cannot communicate directly with each other.

Many organizations work with different systems in which customer data is stored and processed in various ways. Sometimes, legal or security restrictions make it impossible to share data between systems. This can lead to inefficient processes and missed opportunities.

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At EDM, we provide a secure and compliant way to link this data without actual data exchange:

  1. Standardization & uniformity – We bring customer data from different systems into a standardized format.
  2. Anonymization via hashing – Using advanced hashing techniques, we ensure that data is non-reversible while still enabling matching.
  3. Advanced matching – Our technology compares and matches data in a secure and accurate way.
  4. Signal-based output – We return only a 'flag' to both parties, ensuring that only the customers present in both systems are identified.

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This offers you the following benefits:

  • Focus – We take care of the complexity, allowing you to focus on your core activities.
  • 100% compliant – Our solution complies with the latest laws and regulations, including GDPR.
  • Security first – No unnecessary data exchange, only hashed and matched information.
  • Efficiency – Increase the value of your data without integration issues.

We are here for you!

Are you facing challenges within these areas? Contact us, and we would be happy to discuss the possibilities to help prepare your organization for the future.