Up-to-date data through real-time signaling and cleansing.
To make data-driven decisions, it is essential that your organization always has the right information—at the right time and in the right way. However, this can be challenging, as data can become corrupted due to human errors (such as typos or incorrect entries) or changes in personal circumstances (such as relocations, deaths, or marriages). Additionally, organizations or departments within them may not always have access to all the necessary data to make informed decisions.
EDM helps by detecting and cleaning disruptions in data quality. This ensures that you always have the most up-to-date and complete data, at every touchpoint and stage of the customer journey.
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Validate customer data in real-time to minimize business risks and improve and monitor the customer acceptance process. If a customer enters incorrect data during the acceptance process, the API will instantly highlight the incorrect fields within milliseconds. The purchasing process or account creation will be adjusted accordingly.
Gain insight into the reachability of your customers through a marking (yes/no). This way, you know which addresses are reachable and which are not, saving on printing costs and preventing stacks of returns that need to be processed.
With deceased verification, you gain immediate insight into which individuals in your customer database have passed away. This allows you to remove these records from your database and prevent unnecessary inconvenience for the bereaved.
Curious about the status of your data quality? Contact us, and we would be happy to discuss the possibilities to help prepare your organization for the future.