EVERYTHING FOR DATA-DRIVEN DECISIONS AND OPTIMAL RETURN
In 1995, we laid the foundation for data-driven (direct) marketing in the Netherlands. What started as advice and list broking for charities from an attic room in Haarlem, has grown into a leading player in the field of target group selections for customer acquisition and the optimization and maintenance of customer databases. With our expertise and experience, we help organizations make data-driven decisions and ensure an optimal return on customer and marketing data.
EDM is the partner that helps organizations to increase their return on data. We see customer data as the center of each organization on which well substantiated decisions can be made and on which business processes can be optimized. We provide support during the transformation to data-driven customer contact. Privacy of the consumer is our main focus.
Our goal is to provide every organization with tools that enable a customer (data-)driven dialogue. We provide customers with more insights into the quality and value of their customer data and help them to keep this data as up-to-date and complete as possible, so they are prepared for a future in which customer (data-)driven dialogue will be even more important than it is now. Our starting point is that consumers should be in control of their own data