ABOUT US

For organizations that want to get more out of data and want to use it for data-driven customer dialogue, EDM offers the solution. Our experts listen, ask questions, think beyond the business case and offer a tailor-made solution.

EVERYTHING FOR DATA-DRIVEN DECISIONS AND OPTIMAL RETURN

In 1995, we laid the foundation for data-driven (direct) marketing in the Netherlands. What started as advice and list broking for charities from an attic room in Haarlem, has grown into a leading player in the field of target group selections for customer acquisition and the optimization and maintenance of customer databases. With our expertise and experience, we help organizations make data-driven decisions and ensure an optimal return on customer and marketing data.

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Mission

EDM is the partner that helps organizations to increase their return on data. We see customer data as the center of each organization on which well can be made and on which business processes can be optimized. We provide support during the transformation to data-driven customer contact. Privacy of the consumer is our main focus.

 

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Vision

Our goal is to provide every organization with tools that enable a customer (data-)driven dialogue. We provide customers with more insights into the quality and value of their customer data and help them to keep this data as up-to-date and complete as possible, so they are prepared for a future in which customer (data-)driven dialogue will be even more important than it is now. Our starting point is that consumers should be in control of their own data

Security and privacy

The data world is constantly changing, as are the requirements from a security and privacy perspective. Working with customer data and partner data requires monitoring and compliance with legislation and codes of conduct. At EDM, we work strictly in accordance with Dutch and European legislation, including the General Data Protection Regulation, and possess the DDMA Privacy Guarantee hallmark. An in-house Privacy Officer and Data Protection Officer oversee compliance with legislation, data protection provisions and policies regarding the protection of personal data. EDM, as part of The Data Agency, is ISO 27001 certified. We maintain an information security policy in line with this security standard.

Are you a consumer and want to know how we handle the (possible) personal data we process? You can read more about this at evenoverdata.nl.

Also part of The Data Agency

EDM is part of The Data Agency; a group of brands specialised in technology, data and analysis. In cooperation with the following brands, we assist in the creation of clear insights, the achievement and continuity of better results and generating a higher return on data:

GeoMarktprofiel helps organisations to create a complete and up-to-date view of customers and markets through reliable national segmentation data and analyses. By doing so, they can make better, data-driven decisions and increase their customer value.

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With Human Inference's software solutions, organizations and governments control, correct and manage all their customer data and create a single customer view. This helps them comply with laws and regulations, optimize daily operations and improve the customer experience.

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To translate your business goals into results, you need technology of a customer-centric nature. With Invenna’s platform technology we provide solutions for accessing, merging, applying and monitoring customer data within marketing, compliance and IT.

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Global Group is a full-service data, technology and analytics service provider for multichannel dialog in German-speaking countries. Global Group helps companies to address relevant target groups across all channels, maintain their customer data or automate their CRM and campaign management. 

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Campaigns Unlimited's full-cycle campaign management and marketing intelligence solutions help organizations to strengthen and build customer relationships.

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SMART Audience Builder

Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.

The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.

Audiences

Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.

With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.

Automotivebase 2.0

The Automotivebase 2.0 has been developed through 10 years of research on all vehicle transactions in the Netherlands, with a focus on the driver. As a result, we not only have insights into which households are currently or will be in the market for a new car in the near future, but also the profile of these households. Apply this knowledge to your existing audiences, improve your return on investment (ROI) on first-party data. Activate these segments in new channels, activate look-alike profiles or automotive types to maximize your ROI.

Data-driven acquisition

An integrated customer acquisition solution. The proven method for effective data-driven marketing.

For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:

  1. Define the target audience
  2. Set goals
  3. Collect data
  4. Analyze data
  5. Apply insights
  6. Analyze results

EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.

SMART Audience Builder

Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.

The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.

Audiences

Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.

With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.

Automotivebase 2.0

The Automotivebase 2.0 has been developed through 10 years of research on all vehicle transactions in the Netherlands, with a focus on the driver. As a result, we not only have insights into which households are currently or will be in the market for a new car in the near future, but also the profile of these households. Apply this knowledge to your existing audiences, improve your return on investment (ROI) on first-party data. Activate these segments in new channels, activate look-alike profiles or automotive types to maximize your ROI.

Data-driven acquisition

An integrated customer acquisition solution. The proven method for effective data-driven marketing.

For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:

  1. Define the target audience
  2. Set goals
  3. Collect data
  4. Analyze data
  5. Apply insights
  6. Analyze results

EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.