EVERYTHING FOR DATA-DRIVEN DECISIONS AND OPTIMAL RETURN
In 1995, we laid the foundation for data-driven (direct) marketing in the Netherlands. What started as advice and list broking for charities from an attic room in Haarlem, has grown into a leading player in the field of target group selections for customer acquisition and the optimization and maintenance of customer databases. With our expertise and experience, we help organizations make data-driven decisions and ensure an optimal return on customer and marketing data.
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EDM is the partner that helps organizations to increase their return on data. We see customer data as the center of each organization on which well can be made and on which business processes can be optimized. We provide support during the transformation to data-driven customer contact. Privacy of the consumer is our main focus.
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Our goal is to provide every organization with tools that enable a customer (data-)driven dialogue. We provide customers with more insights into the quality and value of their customer data and help them to keep this data as up-to-date and complete as possible, so they are prepared for a future in which customer (data-)driven dialogue will be even more important than it is now. Our starting point is that consumers should be in control of their own data
Security and privacy
The data world is constantly changing, as are the requirements from a security and privacy perspective. Working with customer data and partner data requires monitoring and compliance with legislation and codes of conduct. At EDM, we work strictly in accordance with Dutch and European legislation, including the General Data Protection Regulation, and possess the DDMA Privacy Guarantee hallmark. An in-house Privacy Officer and Data Protection Officer oversee compliance with legislation, data protection provisions and policies regarding the protection of personal data. EDM, as part of The Data Agency, is ISO 27001 certified. We maintain an information security policy in line with this security standard.
Are you a consumer and want to know how we handle the (possible) personal data we process? You can read more about this at evenoverdata.nl.
Also part of The Data Agency
EDM is part of The Data Agency; a group of brands specialised in technology, data and analysis. In cooperation with the following brands, we assist in the creation of clear insights, the achievement and continuity of better results and generating a higher return on data:
GeoMarktprofiel helps organisations to create a complete and up-to-date view of customers and markets through reliable national segmentation data and analyses. By doing so, they can make better, data-driven decisions and increase their customer value.
With Human Inference's software solutions, organizations and governments control, correct and manage all their customer data and create a single customer view. This helps them comply with laws and regulations, optimize daily operations and improve the customer experience.
To translate your business goals into results, you need technology of a customer-centric nature. With Invenna’s platform technology we provide solutions for accessing, merging, applying and monitoring customer data within marketing, compliance and IT.
Global Group is a full-service data, technology and analytics service provider for multichannel dialog in German-speaking countries. Global Group helps companies to address relevant target groups across all channels, maintain their customer data or automate their CRM and campaign management.