ABOUT US

For organizations that want to get more out of data and want to use it for data-driven customer dialogue, EDM offers the solution. Our experts listen, ask questions, think beyond the business case and offer a tailor-made solution.

EVERYTHING FOR DATA-DRIVEN DECISIONS AND OPTIMAL RETURN

In 1995, we laid the foundation for data-driven (direct) marketing in the Netherlands. What started as advice and list broking for charities from an attic room in Haarlem, has grown into a leading player in the field of target group selections for customer acquisition and the optimization and maintenance of customer databases. With our expertise and experience, we help organizations make data-driven decisions and ensure an optimal return on customer and marketing data.

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Mission

EDM is the partner that helps organizations to increase their return on data. We see customer data as the center of each organization on which well can be made and on which business processes can be optimized. We provide support during the transformation to data-driven customer contact. Privacy of the consumer is our main focus.

 

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Vision

Our goal is to provide every organization with tools that enable a customer (data-)driven dialogue. We provide customers with more insights into the quality and value of their customer data and help them to keep this data as up-to-date and complete as possible, so they are prepared for a future in which customer (data-)driven dialogue will be even more important than it is now. Our starting point is that consumers should be in control of their own data

Also part of The Data Agency

EDM is part of The Data Agency; a group of brands specialised in technology, data and analysis. In cooperation with the following brands, we assist in the creation of clear insights, the achievement and continuity of better results and generating a higher return on data:

GeoMarktprofiel helps organisations to create a complete and up-to-date view of customers and markets through reliable national segmentation data and analyses. By doing so, they can make better, data-driven decisions and increase their customer value.

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Human Inference’s data quality solutions and expertise allow enterprises and governments to manage the quality of their customer data assets and create a single customer view to help comply with rules and regulations, enable operational excellence, and improve customer interaction.

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Invenna's proven Customer Data Platform technology connects customer data and creates a unique and up-to-date 360-degree customer view. It is the foundation for data-driven organisations that want to manage automated and personalised online and offline content and increase customer satisfaction and loyalty.

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