Data & Technology

With our knowledge and extensive experience in cloud migration, engineering, and data delivery, we help organizations make complex processes future-proof.

As a frontrunner in the field of data and technology, EDM is capable of assisting organizations with complex processes. We help businesses achieve 'return on data' from end products that result from data processing, engineering, delivery, and technology. More and more companies are transitioning to the cloud, and based on our extensive knowledge and experience in areas such as cloud migration, we are eager to lend a helping hand in making your organization future-proof. Security, reliability, and scalability are central to this process. EDM itself has fully migrated to the cloud, and as a hardcore data processing organization, we understand the challenges that come with it.

Cloud migration is a complex topic for many organizations and often requires special expertise. We assist organizations in the domains outlined below through consultancy and/or operational support in the form of secondment. We realize that there is no one-size-fits-all approach for such projects, so please don't hesitate to contact us for the possibilities (and an informal conversation) that specifically relate to your situation.

We are ready to help

Are you experiencing challenges within the aforementioned domains? Don't hesitate to contact us, and we will discuss the possibilities, without any obligation, to help prepare your organization optimally for the future.

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Questions about us or our services? Leave your details below and we will get back to you.

Everything you need to know about Audiences from EDM

In this brochure you will learn more about how you can apply Audiences from EDM and what the advantages are of targeting the most relevant audience

Would you like to know more? Leave your details below and we will send you the Audiences brochure as a PDF.

Request the whitepaper

Wondering how your organisation can achieve higher conversions with its own customer data? Leave your details and receive the full whitepaper immediately.

SMART Audience Builder

Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.

The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.

Audiences

Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.

With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.

Data-driven acquisition

An integrated customer acquisition solution. The proven method for effective data-driven marketing.

For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:

  1. Define the target audience
  2. Set goals
  3. Collect data
  4. Analyze data
  5. Apply insights
  6. Analyze results

EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.

SMART Audience Builder

Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.

The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.

Audiences

Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within Belgium.

With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.

Data-driven acquisition

An integrated customer acquisition solution. The proven method for effective data-driven marketing.

For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:

  1. Define the target audience
  2. Set goals
  3. Collect data
  4. Analyze data
  5. Apply insights
  6. Analyze results

EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.