We ensure that you come into contact with
and remain relevant to customers.
Events in life such as marriages, divorces, births, or deaths can have major consequences for the business when you are not able to capture them. Maintaining the customer database is a prerequisite for staying in touch with customers and approach them correctly. With up-to-date and correct customer data, customers are reached efficiently, regarded correctly, and provided with a relevant and appropriate message.
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The more than 1 million relocations per year affect the data and how you can remain in touch with your customers. With the address service, we focus on correct and up-to-date customer contact details. Basically, it is quickly but carefully checked whether the address details are correct, whether the customer still resides at this address, and whether the person is deceased. The customer information is provided with an indication (“yes” or “no) that the person can be reached so that, among other things, incorrectly sent mailings are avoided. For organizations that desire complete control of customer contact details and detailed customer information, the comprehensive address service is the perfect solution.
Reaching customers by phone is a stumbling block for many. With the help of the number service, telephone numbers are validated securely and in accordance with the legislation. What remains is correct information so that you immediately reach the right person and as a result save time and money.
Insights into major events, such as the death of customers, ensure that the service can be adjusted in time and this prevents unnecessary suffering for the next of kin. However, for organizations with larger customer databases, it can be a challenge to maintain this overview. With the deceased service, all deceased customers are marked in the customer database
Is your customer who they says they are? To minimize business risks, such as fraud, it is important to know who you are doing business with. With the identity check, we improve and monitor the customer acceptance process by validating customer data in real-time. Entering incorrect data, such as the address of an empty building, is now a thing of the past. This check supports and contributes to compliance, the Customer Due Diligence Policy, and the Know Your Customer processes.
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In this brochure you will learn more about how you can apply Audiences from EDM and what the advantages are of targeting the most relevant audience
Would you like to know more? Leave your details below and we will send you the Audiences brochure as a PDF.
Wondering how your organisation can achieve higher conversions with its own customer data? Leave your details and receive the full whitepaper immediately.
Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.
The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.
Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.
With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.
An integrated customer acquisition solution. The proven method for effective data-driven marketing.
For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:
EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.
Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.
The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.
Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within Belgium.
With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.
An integrated customer acquisition solution. The proven method for effective data-driven marketing.
For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:
EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.
