For over 25 years, EDM has been working with databases from renowned partners and customers. Working with and exchanging data and personal information obviously requires monitoring and compliance with all current legal rules and codes of conduct regarding privacy and security.

Privacy and security have been important to EDM for years. EDM works strictly in accordance with the Dutch and European legislation on the protection of personal data. The processing of personal data has been reported to the Dutch Data Protection Authority under number 1285521. EDM holds the ‘Gold’ DDMA privacy guarantee.

EDM only makes data available to customers who are active in the EU and must comply with the local (Dutch) and European legislation. This ensures that personal data is protected by the Local (Dutch) and European rules and regulations.

The rights of consumers are guaranteed in the organization of EDM. EDM will always honor requests for the removal of personal data or access to the origin of data. EDM’s Privacy Officer always answers such questions as quickly as possible.

EDM’s Privacy Officer can be contacted by e-mail at: privacyvraag@edm.nl

Secure environment

In the context of Privacy and Security, EDM does not send or receive any data by e-mail. EDM always uses a secure online transfer environment.

EDM employees can create an account for you immediately, after which a username and password are provided to you via various channels. Thank you for your co-operation in maintaining the privacy of you and our data.

GENERAL TERMS AND CONDITIONS

Click here to download our general terms and conditions.

Security

As part of The Data Agency, EDM is ISO 27001-certified by Brand Compliance and operates an up-to-date information security policy in accordance with the ISO 27001 security standard.

The Data Agency’s security measures include:

  • Access control and authorisation of employees. All employees must make a code of conduct declaration and are obliged to maintain confidentiality
  • Own secure server centre in the Netherlands
  • Use of processor agreements
  • In-house Privacy Officer for questions from consumers and structural consultation with and advice from the in-house Data Protection Officer
  • Use of a secure environment for secure exchange of files

Cookie policy

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Everything you need to know about Audiences from EDM

In this brochure you will learn more about how you can apply Audiences from EDM and what the advantages are of targeting the most relevant audience

Would you like to know more? Leave your details below and we will send you the Audiences brochure as a PDF.

Request the whitepaper

Wondering how your organisation can achieve higher conversions with its own customer data? Leave your details and receive the full whitepaper immediately.

SMART Audience Builder

Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.

The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.

Audiences

Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.

With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.

Data-driven acquisition

An integrated customer acquisition solution. The proven method for effective data-driven marketing.

For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:

  1. Define the target audience
  2. Set goals
  3. Collect data
  4. Analyze data
  5. Apply insights
  6. Analyze results

EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.

SMART Audience Builder

Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.

The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.

Audiences

Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within Belgium.

With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.

Data-driven acquisition

An integrated customer acquisition solution. The proven method for effective data-driven marketing.

For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:

  1. Define the target audience
  2. Set goals
  3. Collect data
  4. Analyze data
  5. Apply insights
  6. Analyze results

EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.