By making smart use of data, you can build long-term relationships with customers and achieve lasting success.
In the dynamic world of customer relations, retaining customers is crucial. Especially as there are increasingly more alternatives, and consumers compare options more frequently and easily. For successful customer retention, gathering and applying valuable data is essential. Above all, this primarily involves being relevant to customers and reaching them. By cleverly using data, you can build long-lasting relationships with customers and achieve sustained success.
ARE YOU FACING THESE CHALLENGES?
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To maintain good relationships with customers, it's important to reach them with relevant communication. To do this, your customer contact details must be up-to-date. Here, you follow the ACCU principle: are the data accurate, complete, correct, and unique? The better your customer data, the better your organization can meet their needs. Read more about this in our blog: do you know who your customer is?
A well-organized customer database and accurate contact details are essential for effective communication. With clear customer information, you can send messages that match their needs. A clear view of customer data allows you to look ahead and proactively respond to potential needs. In short: a structured approach to customer data is the foundation for effective and meaningful interaction with your customers. This ultimately leads to strong customer relationships.
EDM supports organizations in improving and maintaining the quality of customer data using reference data. EDM is the key to creating a solid foundation of data integrity, which ultimately contributes to successful business results.
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A solid foundation of customer data opens up new possibilities. It allows you to approach your customers in new and more effective ways, both online and offline. This enables you to provide a consistent experience across multiple channels such as Google Search, social media, email, and direct mail. This not only leads to more satisfied customers but also opens doors to multi-channel marketing strategies that increase engagement and conversions.
In addition to understanding your current marketing channels, this also provides insight into the channels you are not (yet) using.
By obtaining consent from customers through the available mix of channels, you expand your communication possibilities. This increases accessibility, makes you even more relevant and allows you to tailor communication better to your customer's needs. This strengthens relationships with your customers.
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Now that you have built a strong foundation with your own customer data, you can improve the customer experience by smartly using external information and advanced segmentation.
Add external data sources to gain a broader and deeper understanding of your customer. This provides a more comprehensive view of your customers' behavior and preferences. By combining this external information with your internal customer data, you can develop more targeted and personalized marketing strategies.
Segmentation, where you look at both internal and external data, allows you to define customer groups more precisely. This better aligns with the needs of each customer group and allows you to communicate more effectively. The result is an approach that is more relevant and promotes customer loyalty.
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In this brochure you will learn more about how you can apply Audiences from EDM and what the advantages are of targeting the most relevant audience
Would you like to know more? Leave your details below and we will send you the Audiences brochure as a PDF.
Wondering how your organisation can achieve higher conversions with its own customer data? Leave your details and receive the full whitepaper immediately.
Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.
The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.
Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.
With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.
An integrated customer acquisition solution. The proven method for effective data-driven marketing.
For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:
EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.
Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.
The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.
Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within Belgium.
With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.
An integrated customer acquisition solution. The proven method for effective data-driven marketing.
For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:
EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.