Privacy Statement

EFFECTIVE DATE: 1 JUNI 2023 

This privacy statement explains how we process your personal data when filling out a website form, such as when contacting us or requesting a document.

We reserve the right to modify the privacy statement at any time. The most recent version can always be found on edm.nl.

ABOUT EDM

Offering pragmatic solutions at the intersection of data, technology, and marketing, EDM helps organizations create and maintain accurate customer databases, target relevant audiences for online and offline customer acquisition, and improve lead generation through effective prospect data management.

EDM is part of The Data Agency, a group of brands specializing in data, technology, and analytics. The group also includes the brands Campaigns Unlimited, EDM, GeoMarktprofiel, Global Group, Human Inference, Invenna and Whooz

Within the group, The Data Agency BV is the data controller. This means they process the personal data you provided to us or one of the other brands as part of a business relationship.

Our contact details and Chamber of Commerce registration:
EDM DQ B.V.
Wattbaan 1
3439 ML Nieuwegein

info@edm.nl
+31 (0)30 600 20 00

KVK nr: 83248099

Contact details of The Data Agency and Chamber of Commerce registration:
The Data Agency BV.
Wattbaan 1
3439 ML Nederland

info@thedataagency.nl
+31 (0)30 600 20 00

KVK-nummer: 34209199

If you have any questions about us or this privacy statement, please get in touch with us via email.

WHICH DATA DO WE PROCESS AND WHY? 

We process your personal data to:

  • Contact you upon request.
  • Provide requested information, such as downloadable documents like a case or infographic.
  • Process your event registration and keep you updated.
  • Keep you informed of the latest news and relevant content, which may include information from one or more of The Data Agency's brands.

When you fill out a website form, we will store your data in our marketing and relationship system. In a website form, we always request your first name and email address. Occasionally, we also ask for your last name, company name, phone number, job title, and industry.

The contact information we request and process is always related to business. If we send you information, it will always be in a business context and only if it is relevant to your position or the industry in which you work.

THE BASES FOR PROCESSING

If you check the opt-in checkbox on a contact form, you are permitting us to inform you about the latest news and relevant content from Invenna and The Data Agency. You can revoke your consent at any time by visiting the preferences page at the bottom of each email.

By requesting a downloadable document through a website form or registering for an event, you are permitting us to keep you updated on the latest news and relevant content from Invenna or The Data Agency. You can opt-out at any time by using the preferences page at the bottom of each email.

Sometimes, we process personal data to execute or prepare an agreement, such as when you request a demo or register for an event.

SECURITY MEASURES: ISO 27001

EDM, as part of The Data Agency, holds ISO 27001 information security certification. This means that both technical and organizational security measures are in place. Therefore, we strictly adhere to a comprehensive security policy and standards. An independent auditor conducts annual tests to ensure compliance

RIGHT TO INSPECT AND OBJECT

You have the right to access, correct, and object to your personal data. You can exercise these rights by contacting our privacy officer at privacyofficer@thedataagency.nl. You can also withdraw your consent at any time by using the preferences page at the bottom of each email.

A data protection officer has also been appointed along with a privacy officer.

If you are unsatisfied with how we handle complaints or requests, you can file a complaint with the Dutch Data Protection Authority.

DATA STORING TERMS

We will retain your data for as long as necessary to stay in touch with you.

If you have objected, withdrawn consent, or indicated that you no longer wish to receive the latest news and relevant content from EDM or any of The Data Agency's brands, we will keep your data to ensure that we do not contact you again in the future.

cookie policy

SMART Audience Builder

Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.

The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.

Audiences

Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.

With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.

Automotivebase 2.0

The Automotivebase 2.0 has been developed through 10 years of research on all vehicle transactions in the Netherlands, with a focus on the driver. As a result, we not only have insights into which households are currently or will be in the market for a new car in the near future, but also the profile of these households. Apply this knowledge to your existing audiences, improve your return on investment (ROI) on first-party data. Activate these segments in new channels, activate look-alike profiles or automotive types to maximize your ROI.

Data-driven acquisition

An integrated customer acquisition solution. The proven method for effective data-driven marketing.

For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:

  1. Define the target audience
  2. Set goals
  3. Collect data
  4. Analyze data
  5. Apply insights
  6. Analyze results

EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.

SMART Audience Builder

Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.

The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.

Audiences

Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.

With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.

Automotivebase 2.0

The Automotivebase 2.0 has been developed through 10 years of research on all vehicle transactions in the Netherlands, with a focus on the driver. As a result, we not only have insights into which households are currently or will be in the market for a new car in the near future, but also the profile of these households. Apply this knowledge to your existing audiences, improve your return on investment (ROI) on first-party data. Activate these segments in new channels, activate look-alike profiles or automotive types to maximize your ROI.

Data-driven acquisition

An integrated customer acquisition solution. The proven method for effective data-driven marketing.

For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:

  1. Define the target audience
  2. Set goals
  3. Collect data
  4. Analyze data
  5. Apply insights
  6. Analyze results

EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.