The Data Agency strengthens its position in the customer insight market with the acquisition of Whooz

19 Oct 2023

Nieuwegein, 19 October 2023 - The Data Agency announces the acquisition of Whooz, a renowned company specializing in customer insight. Whooz will now be part of The Data Agency group.

This strategic acquisition strengthens The Data Agency's position in the customer insight market, enabling the organization to better fulfill its growth ambitions in the Netherlands, Belgium, and Germany.

Frank de Beun, CEO of The Data Agency, states: "We are thrilled to welcome our new colleagues from Whooz to The Data Agency. With Whooz's expertise, we can serve our customers even better and strengthen our position in the market. We will use the coming months to make sure Whooz lands well in our group."

Arjan van den Akker, Managing Director of Whooz, mentions that this acquisition is a perfect match: "In our search for a strategic partner for the future, The Data Agency came out as the most suitable choice. Our services align seamlessly with the activities of The Data Agency. I confidently pass the torch to the current management at Whooz and The Data Agency and look forward to following the organization's growth path."