Make an impact with your campaigns by reaching the right audiences through the most optimal channels.
The need to acquire new customers is timeless; it existed 20 years ago, it is present now, and will still be there in 20 years. Data has been the common denominator throughout the years. Acquiring customers is one thing, but the challenge often lies in completing a business case: achieving the desired number of new customers within the set budget.
The landscape is constantly changing: tightened regulations, changing consumer needs and restrictions within marketing channels demand ultimate effort to achieve goals. Yet, together with our clients, we demonstrate that the possibilities are still endless.
DO YOU RECOGNIZE THESE CHALLENGES?
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Our analysts identify your customer based on 150+ segmentation characteristics. The most predictive characteristics form the basis for the next step: which consumers match this profile but are not yet customers? We identify this group within the channels you already use and make them reachable within (new) marketing channels.
If it is not possible to create a model of your customer database, we use standardized target group profiles to still improve your results.
More leads: Activation of relevant and additional channels provide more leads from a campaign.
More customers: Reach more prospects with increased interest through better segmentation.
More sales: Increasing sales through cross- and upsell advice.
Higher campaign ROI: Reduce waste, improve the quality of and maximize your own database.
Cost savings: Lower costs per sale through more effective use of marketing budget and allocating conversion opportunities per lead based on analyses.
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After defining your target audience based on CRM data, we know where to find lookalikes. We make them reachable for marketing purposes through various GDPR-compliant channels. Choose offline channels such as direct mail and inserting. Or put these marketing selections within online channels such as display, search, and video. However, a multichannel approach, in particular, leads to a proven conversion boost and fits within almost any business case.
Would you like to activate more channels based on CRM data, such as inserting, telemarketing, door-to-door, outdoor, or addressable TV? We provide target audience advice, help you with an acquisition plan and can even execute it for you if desired.
Without realizing it, you may be sitting on a goldmine, but you're not always sure how to make use of it. You often already have a lot of data in your database, such as data from ex-customers or prospects, whom you haven't been able to reach before. We help make this data reachable and keep it that way.
Based on the created customer profile, we grade leads. With higher scores for strong matches and lower scores for lesser-qualified matches, you prioritize leads more effectively and determine which channel you follow up which lead. Using our APIs, you can set up these processes in real-time in the way that works best for you.
Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.
The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.
Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.
With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.
The Automotivebase 2.0 has been developed through 10 years of research on all vehicle transactions in the Netherlands, with a focus on the driver. As a result, we not only have insights into which households are currently or will be in the market for a new car in the near future, but also the profile of these households. Apply this knowledge to your existing audiences, improve your return on investment (ROI) on first-party data. Activate these segments in new channels, activate look-alike profiles or automotive types to maximize your ROI.
An integrated customer acquisition solution. The proven method for effective data-driven marketing.
For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:
EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.
Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.
The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.
Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.
With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.
The Automotivebase 2.0 has been developed through 10 years of research on all vehicle transactions in the Netherlands, with a focus on the driver. As a result, we not only have insights into which households are currently or will be in the market for a new car in the near future, but also the profile of these households. Apply this knowledge to your existing audiences, improve your return on investment (ROI) on first-party data. Activate these segments in new channels, activate look-alike profiles or automotive types to maximize your ROI.
An integrated customer acquisition solution. The proven method for effective data-driven marketing.
For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:
EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.