Two-part series on Customer Match

13 Feb 2024

In today's marketing landscape, combining online and offline data is crucial. Only this way it's possible to effectively target and advertise. It opens the door to personalized marketing campaigns. This not only ensures better results but also reduces costs. In a two-part blog series, we take a closer look at this.

The first part discusses the power of offline data in online marketing. Promoting collaborations between departments – breaking down silos – is necessary for better outcomes. Using Customer Match adds significant value.

Blog part 1

Then the second blog is about how to implement this practically. We delve into Customer Match applications such as including customer segments, finding lookalikes and excluding existing customers in recruitment campaigns.

Blog part 2