With the ambition to become the top omnichannel retailer in the Benelux, Intergamma has partnered with EDM and Google to achieve its goals. To evaluate the impact of Google Ads, Intergamma implemented store sales measurement. This allowed them to get a holistic view of the effect digital media had on its online and offline sales.
With more than 400 DIY stores and the ambition to become the top omnichannel retailer in the Benelux, it was crucial for Intergamma to get a holistic view of the effect digital media had on its online and offline sales. This was important because the majority of its sales happen in-store, and some of its key products are not often bought online. Looking at online sales results did not provide a sufficient business case to advertise more actively on these categories. To evaluate the impact of Google Ads, it implemented store sales measurement.
Intergamma was already making the most of store visits for insights, but it was looking for a solution that aligned more closely with its business objective (sales) and would provide more insights on a category level. By using store sales measurement, it was able to attribute customer engagements with Google media to in-store purchases.
After a manual test upload, Intergamma worked with data partner EDM to fully automate the upload process and also enable ongoing optimisations of the data.
Intergamma was already making the most of store visits for insights, but it was looking for a solution that aligned more closely with its business objective (sales) and would provide more insights on a category level. By using store sales measurement, it was able to attribute customer engagements with Google media to in-store purchases.
After a manual test upload, Intergamma worked with data partner EDM to fully automate the upload process and also enable ongoing optimisations of the data.
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