The Data Agency strengthens position in Germany by acquiring Global Group

03 May 2022

Nieuwegein, Utrecht, May 3, 2022– Today, The Data Agency announces the acquisition of the German business-to-consumer marketing business of Dun & Bradstreet. With this acquisition The Data Agency reinstates the name Global Group.

The acquired business provides data-driven solutions for analytics, hosting services, know your customer (KYC) and marketing. This acquisition aligns with the accelerated growth strategy of The Data Agency: to become the go to partner for technology, data and analytics solutions in Western Europe.

The B2C data market is constantly changing. Every organization faces continuous digitalization and regulatory changes. Frank de Beun, Chief Executive Officer at The Data Agency: "Our group and solutions have evolved and grown over time. In the early days we focused on data services for direct mail, now we support our clients in maximizing return and minimizing risk on their first-party customer data. With its complementary product and service offering, Global Group is a great partner for The Data Agency and I am very proud that we have joined forces." 

"We look forward to supporting our clients even better, expanding our current strategic partnerships with, for example, Google and Infosum in Europe and offering new data technology solutions to existing and new clients. We see tremendous growth potential in the German market", said  Ronald Langendoen, Chief Innovation Officer at The Data Agency.

“We are delighted to have found a buyer for our German B2C business whose roots and ambitious strategic goals fit the business so perfectly. We believe The Data Agency is the ideal home for this business, meeting  customer requirements and aspirations.”  says Dirk Radetzki, Chief Regional Officer Central Dun & Bradstreet Central Europe

The team in Germany will be managed by the current managing director Klaus Werry. All employees of The Data Agency, including Global Group, can work from home or one of our offices in Arnhem, Brussels, Utrecht and Germany.

These brands are already part of The Data Agency: 
EDM | GeoMarktprofiel | Human Inference | Invenna