Nieuwegein, Utrecht, May 3, 2022– Today, The Data Agency announces the acquisition of the German business-to-consumer marketing business of Dun & Bradstreet. With this acquisition The Data Agency reinstates the name Global Group.
The acquired business provides data-driven solutions for analytics, hosting services, know your customer (KYC) and marketing. This acquisition aligns with the accelerated growth strategy of The Data Agency: to become the go to partner for technology, data and analytics solutions in Western Europe.
The B2C data market is constantly changing. Every organization faces continuous digitalization and regulatory changes. Frank de Beun, Chief Executive Officer at The Data Agency: "Our group and solutions have evolved and grown over time. In the early days we focused on data services for direct mail, now we support our clients in maximizing return and minimizing risk on their first-party customer data. With its complementary product and service offering, Global Group is a great partner for The Data Agency and I am very proud that we have joined forces."
"We look forward to supporting our clients even better, expanding our current strategic partnerships with, for example, Google and Infosum in Europe and offering new data technology solutions to existing and new clients. We see tremendous growth potential in the German market", said Ronald Langendoen, Chief Innovation Officer at The Data Agency.
“We are delighted to have found a buyer for our German B2C business whose roots and ambitious strategic goals fit the business so perfectly. We believe The Data Agency is the ideal home for this business, meeting customer requirements and aspirations.” says Dirk Radetzki, Chief Regional Officer Central Dun & Bradstreet Central Europe
The team in Germany will be managed by the current managing director Klaus Werry. All employees of The Data Agency, including Global Group, can work from home or one of our offices in Arnhem, Brussels, Utrecht and Germany.
These brands are already part of The Data Agency:
EDM | GeoMarktprofiel | Human Inference | Invenna
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With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.
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An integrated customer acquisition solution. The proven method for effective data-driven marketing.
For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:
EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.
Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.
The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.
Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.
With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.
The Automotivebase 2.0 has been developed through 10 years of research on all vehicle transactions in the Netherlands, with a focus on the driver. As a result, we not only have insights into which households are currently or will be in the market for a new car in the near future, but also the profile of these households. Apply this knowledge to your existing audiences, improve your return on investment (ROI) on first-party data. Activate these segments in new channels, activate look-alike profiles or automotive types to maximize your ROI.
An integrated customer acquisition solution. The proven method for effective data-driven marketing.
For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:
EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.