31 August 2022 - Today The Data Agency announces the acquisition of Campaigns Unlimited, specialist in big data and data management. With this acquisition, the group strengthens its footprint in the Netherlands.
The Data Agency helps market leaders in media, banks and insurers, charities, retailers and car brands to successfully implement their data strategy. The group has the ambition to grow into the go to player in the Benelux and Germany for Data, Technology & Analytics.
The acquisition of Campaigns Unlimited is the fourth one in a row of the group since 2019. Earlier this year the German Global Group was acquired, thus expanding The Data Agency’s imprint in Germany. With the acquisition of Campaigns Unlimited, the company broadens its services towards data consultancy. Earlier, Invenna (Customer Data Platforms software) and Human Inference (data quality software) were already added to the group.
With the addition of Campaigns Unlimited, the company offers a better range of services and products with the addition of data consulting. Now, The Data Agency offers a specified solution for every data challenge. The services of Campaigns Unlimited seamlessly connect to the three linking factors of The Data Agency, namely Data, Technology & Analytics. Campaigns Unlimited operates as an independent company under the wings of the group.
Frank de Beun, Chief Executive Officer at The Data Agency: "The acquisition brings us expertise with which we can serve our clients even better. We can offer more tailor-made solutions, allowing us to support them in a phased approach and with specific data related challenges. Jan Geerts of Campaigns Unlimited adds: "Through this acquisition we expand, also for our current customers, our product portfolio with knowledge and products from the other units within the group. In addition, the great thing is that we ensure continuity for our employees and clients while focussing on the growth of Campaigns Unlimited."
The Data Agency supports companies in creating clear insights, achieving and maintaining better results and generating a higher return on data. This results in more relevant communication, lower costs and risks, grip on compliance and higher customer satisfaction. The company makes organisations aware of the power of data and ensures that they benefit from it. The group now has 150 employees and serves some 500 clients in the Netherlands, Belgium and Germany on a daily basis.
The Data Agency is constantly looking for new developments and technologies that will help them maintain their market position and position them at the forefront of data innovation. Because they don't just want to be the best, they also want their clients to perform best. And this is where their professionals play an important role, because they believe they make the difference. The brands work closely together to provide a high level of customer service.
These brands are already part of The Data Agency:
EDM | GeoMarktprofiel | Human Inference | Invenna | Global Group
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Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.
With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.
The Automotivebase 2.0 has been developed through 10 years of research on all vehicle transactions in the Netherlands, with a focus on the driver. As a result, we not only have insights into which households are currently or will be in the market for a new car in the near future, but also the profile of these households. Apply this knowledge to your existing audiences, improve your return on investment (ROI) on first-party data. Activate these segments in new channels, activate look-alike profiles or automotive types to maximize your ROI.
An integrated customer acquisition solution. The proven method for effective data-driven marketing.
For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:
EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.
Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.
The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.
Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.
With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.
The Automotivebase 2.0 has been developed through 10 years of research on all vehicle transactions in the Netherlands, with a focus on the driver. As a result, we not only have insights into which households are currently or will be in the market for a new car in the near future, but also the profile of these households. Apply this knowledge to your existing audiences, improve your return on investment (ROI) on first-party data. Activate these segments in new channels, activate look-alike profiles or automotive types to maximize your ROI.
An integrated customer acquisition solution. The proven method for effective data-driven marketing.
For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:
EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.