31 Aug 2022

31 August 2022 - Today The Data Agency announces the acquisition of Campaigns Unlimited, specialist in big data and data management. With this acquisition, the group strengthens its footprint in the Netherlands.

The Data Agency helps market leaders in media, banks and insurers, charities, retailers and car brands to successfully implement their data strategy. The group has the ambition to grow into the go to player in the Benelux and Germany for Data, Technology & Analytics.

The acquisition of  Campaigns Unlimited is the fourth one in a row of the group since 2019. Earlier this year the German Global Group was acquired, thus expanding The Data Agency’s imprint in Germany. With the acquisition of Campaigns Unlimited, the company broadens its services towards data consultancy. Earlier, Invenna (Customer Data Platforms software) and Human Inference (data quality software) were already added to the group.

Acquisition ensures continuity and focus

With the addition of Campaigns Unlimited, the company offers a better range of services and products with the addition of data consulting. Now, The Data Agency offers a specified solution for every data challenge. The services of Campaigns Unlimited seamlessly connect to the three linking factors of The Data Agency, namely Data, Technology & Analytics. Campaigns Unlimited operates as an independent company under the wings of the group.

Frank de Beun, Chief Executive Officer at The Data Agency: "The acquisition brings us expertise with which we can serve our clients even better. We can offer more tailor-made solutions, allowing us to support them in a phased approach and with specific data related challenges. Jan Geerts of Campaigns Unlimited adds: "Through this acquisition we expand, also for our current customers, our product portfolio with knowledge and products from the other units within the group. In addition, the great thing is that we ensure continuity for our employees and clients while focussing on the growth of Campaigns Unlimited."


The Data Agency supports companies in creating clear insights, achieving and maintaining better results and generating a higher return on data. This results in more relevant communication, lower costs and risks, grip on compliance and higher customer satisfaction. The company makes organisations aware of the power of data and ensures that they benefit from it. The group now has 150 employees and serves some 500 clients in the Netherlands, Belgium and Germany on a daily basis.

The Data Agency is constantly looking for new developments and technologies that will help them maintain their market position and position them at the forefront of data innovation. Because they don't just want to be the best, they also want their clients to perform best. And this is where their professionals play an important role, because they believe they make the difference. The brands work closely together to provide a high level of customer service.

These brands are already part of The Data Agency: 
EDM | GeoMarktprofiel | Human Inference | Invenna | Global Group