For five consecutive years now, the Reinaerde De Ster children’s centre has received an end-of-year donation from The Data Agency. Thanks to previous donations, the playroom was renovated considerably. This year, there will be a new piece of play equipment – the ball wall. This will increase the interaction with the children and challenge them mentally as well as physically in surprising ways. The foundation is supported by donations in making improvements to become more fun for the vulnerable target group.
The ball wall – a pleasant surprise for the children, great support for the foundation
The ball wall is a special wall with a forest theme. Kids can insert a ball in a lighted tube in one of the planters and the ball is then sucked up and ends up in a barrel under the ceiling after passing through another tube. By pressing a button, the barrel opens slowly and the balls roll back down. It’s a pleasant surprise for the children and great support for the foundation.
From business gifts to donations to charitable causes
In 2015, the management of The Data Agency took the initiative to convert the annual amount normally spent on business gifts into a donation to a good cause or foundation. Colleagues were asked to make suggestions for this. Bas Verhaegh, senior product manager and legal manager, whose daughter attends the children’s centre, emerged as the winner. Since then, every year donations are made and volunteer days organised. Due to the current situation, there will be no volunteer day in 2021, but our donation helps Reinaerde De Ster take a nice step towards making the playroom fully interactive.
Marije de Werf, co-ordinating supervisor at Reinaerde De Ster, said: “It’s very nice that The Data Agency has again chosen to give us a donation so we can integrate this feature in our playroom. We’re also receiving help in starting other projects, such as the website. These are challenges that we as carers always struggle with. How can we ensure that we’re seen as a good cause that puts us in the spotlight? The Data Agency has really helped us with this. We’ve also noticed that this offers an opening for other initiatives. In this way, we can bring different worlds together, and I’m extremely grateful.”
Support despite a challenging year
Bas Verhaegh is also touched that his employer is donating again: “This has been a peculiar year for everyone. Business-wise, many organisations have had to be creative. But if you look at healthcare, there have been much bigger challenges there. Care is overloaded and there’s a shortage of specialists for this group of children. That’s why it’s extra important that there are companies that help, so that kids can enjoy an environment where they can relax and feel safe. That’s the most important thing for these kids – peace, regularity and structure. And that’s very difficult when they suddenly return to their parents’ home, as we’ve experienced this year, and for me too personally. That’s why I think it’s an even bigger deal that The Data Agency is helping yet again.”
About Reinaerde De Ster
Reinaerde De Ster supports people with mental or physical disabilities in their development integrated into society. From a local perspective, it offers services based on everyone’s strengths, ranging from short-term mentoring to long-term care and treatment. The services provided by Reinaerde De Ster are tailored to every stage of life – children, young people, adults and the elderly. For example, it offers daytime activities to children and adults, as well as to people with non-congenital brain damage. Would you like to know more about the Reinaerde De Ster children’s centre or learn how you can donate? Visit Reinaerde de Ster for more information.
Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.
The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.
Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.
With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.
The Automotivebase 2.0 has been developed through 10 years of research on all vehicle transactions in the Netherlands, with a focus on the driver. As a result, we not only have insights into which households are currently or will be in the market for a new car in the near future, but also the profile of these households. Apply this knowledge to your existing audiences, improve your return on investment (ROI) on first-party data. Activate these segments in new channels, activate look-alike profiles or automotive types to maximize your ROI.
An integrated customer acquisition solution. The proven method for effective data-driven marketing.
For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:
EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.
Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.
The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.
Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.
With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.
The Automotivebase 2.0 has been developed through 10 years of research on all vehicle transactions in the Netherlands, with a focus on the driver. As a result, we not only have insights into which households are currently or will be in the market for a new car in the near future, but also the profile of these households. Apply this knowledge to your existing audiences, improve your return on investment (ROI) on first-party data. Activate these segments in new channels, activate look-alike profiles or automotive types to maximize your ROI.
An integrated customer acquisition solution. The proven method for effective data-driven marketing.
For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:
EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.