Lead scoring

Real-time insight into the scoring rate per lead

Lead scoring: effectively increase the return on your leads.

 

Every lead is different, so if you want to increase the return on your leads and convert better immediately, it makes little sense to approach each lead in the same way. If you do, this can lead to actions that simply do not deliver: expensive mail packs with no response or long call lists of which half of the people do not answer. Both of these cause potentially valuable leads to disappear into the trash. Expensive, time-consuming, and frustrating.

 

Now the only question is, how can you make that distinction, if you have very few details per lead, such as name, e-mail address and/or telephone number? Because while you want to know more about your lead and their buying intention, you want to prevent them from dropping out while they are registering (i.e., buying or downloading something). You want to make this accessible and that is why you ask for as little data as possible. However, it is usually not possible to retrieve smart insights based on this information alone. EDM helps you with this with the help of lead scoring.

Real-time insight into the scoring chance per lead

Lead scoring means that EDM ranks your lead in real-time according to their chances of scoring, using our reference database; the greater the chance that a lead will become a customer, the better the lead. The better the lead, the higher score; this provides valuable insights that you can use to immediately optimize your campaigns. Lead scoring is an important part of both lead qualification and lead management. It is a very effective and – above all – fast way to convert better with little effort and resources. What do you get out of this:


1. Saving costs by working more efficiently: you can follow-up your leads in a targeted manner and thereby reduce the costs per lead. You can also divide your attention between the more and less profitable campaigns.
2. A higher chance of conversion: once you have mapped out which leads have a high chance of scoring, you can make targeted use of everything necessary to actually turn those leads into customers.
3. Less pressure on the back-office thanks to more efficient deployment of employees.

Now the only question is, how can you make that distinction, if you have very few details per lead, such as name, e-mail address and/or telephone number? Because while you want to know more about your lead and their buying intention, you want to prevent them from dropping out while they are registering (i.e., buying or downloading something). You want to make this accessible and that is why you ask for as little data as possible. However, it is usually not possible to retrieve smart insights based on this information alone. EDM helps you with this with the help of lead scoring.

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